The real benefit of blogging is that it teaches you to effectively articulate your thoughts and points better. It’ll make you a better salesmen, a better speaker, a better party guest!
It’s easy to get started blogging – web-sites such as WordPress.com or Blogger.com allow you to quickly and easily setup a blog and get started. Tools such as Windows Live Writer allow you to easily compile blog posts and upload them.
Most bloggers fail because they are in-consistent in posting, or worse, give up altogether. If you are consistent with your message and the frequency of your blog posts – you will form an audience over time – just don’t expect results overnight.
As famous blogger Seth Godin says “If you are good at it, people will read it. If you’re no good at it, stick at it, and you’ll get good at it”.
Blogging effectively builds you brand and it builds trust in you and your company.
Many people have a company blog for more “corporate” messages, and a personal blog for their own more informal messages. Both work, but don’t be afraid of using your own voice within your blog. Remember, people do business with people they like.
– Ref: http://www.mspbusinessmanagement.com/blog/effectively-using-social-networking-build-your-it-support-business-part-2?_ga=1.115181955.548652853.1401055947#sthash.W5b4Aami.dpuf